STIHL
IN ONLY 2 YEARS IT HAS COMPLETELY CHANGED
ITS POSITIONING, BECOMING
A EVEN MORE RESPECTED BRAND
DUE TO ITS TECHNOLOGICAL LEADERSHIP,
CLOSER TO ITS CLIENTS,
AND ACTING MORE AND IN A MORE OPEN WAY TO NEW MARKETS.
LOJAS MARISA
IN 8 YEARS HAS REPOSITIONED, VALORIZED
AND RENEWED ITS BRAND,
CONQUERED CLIENTS, ENLARGED
ITS NATIONAL PRESENCE
AND REACHED A HIGHLIGHTED PLACE
AMONG THE MAIN BRANDS
OF NATIONAL RETAIL FASHION
STP
A THOROUGH STUDY HAS REVEALED POINTS
OF RESISTENCE TO THE PRODUCT,
NEW POTENTIAL CLIENTS CATEGORIES
AND NEW SALES CHANNELS,
LIKE CONCESSIONAIRES AND AGRIBUSINESS.
IN ONLY TWO YEARS WE INCREASED
THE MARKET SHARE FROM 55% TO 75% IN THE WHOLE COUNTRY.
TRW/VARGA
THROUGH EXCLUSIVE TOOLS,
WE DISCOVERED HOW TO CHANGE THE
COMMUNICATION APPEAL, THAT WAS AGGRESSIVE,
IN SOMETHING MORE INVOLVING.
IN ONLY 4 YEARS WE TURNED
THE BRAND INTO THE LEADER IN ITS SEGMENT,
WITH 65% OF MARKET SHARE.
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